I’ve decided that this year was a horrible, misguided success. – Ryan Srbljan, Founder, Yellow Lab Partners
So I founded Yellow Lab Partners based around a very simple thought: Full Transparency in sales efforts to both clients and prospects. It’s in that regard that I’ve been deliberating, examining, and evaluating my thoughts as we come into the closing weeks of the 2018 year. I’ve decided that this year was a horrible, misguided success.
Yeah, how’s that for honesty and transparency? We learn together, so let’s lay it out, and see what I mean.
Don’t misconstrue the statement. We continued to grow a client base, saw a planned and executed increase in revenue as a firm, held our margin goals… All things that the budding entrepreneurial firm strives to achieve. So why look at that in a negative light? Because none of those metrics convey the emotional tie that we strive to create with our clients… or that we try to create with new customers for our clients. Looking back on the year’s goals in business, we achieved exactly what we put on paper, which is why next year, we’re changing our goals.
In place of looking at what we do, and how we move “the bar” for our clients, we’re beginning to narrow our field of vision on WHO we agree to bring into that fold. We’ve spent the tail end of this year limiting our client list, and genuinely evaluating who we can help learn to run, and who we are simply pushing with both hands.
To put it in the words of a dear friend and past client: “Stop spending your time building ladders for people who are afraid of heights”.
So for 2019, we’re revising our business structure yet again. We only have so much time, and moreso, that time needs to be spent with the clients we can most effectively teach to run on their own. We’re not elitists, just realists, and have recognized that we want to change the business and lives of entrepreneurs and business owners who are wholly invested in creating their own destiny, and just need some support to get the motor turning.
Fit that description? Awesome. Let’s grab a cup of coffee. It’s on me.
Ryan D. Srbljan, Founder, Yellow Lab Partners